about the brand

Pregnancy changes your body. New Form is skincare built for that transformation.

We've done the research so you don't have to. Our team has consulted with experts and listened to real mamas to create simple, effective skincare specifically formulated for pregnancy and postpartum. Each product is multifunctional, tested for safety, and designed to work with your changing skin - because your body deserves skincare that actually understands what itˇs going through.

We're here to make pregnancy skincare less complicated. You've got enough to think about.

Check out our products

our story

It all started with a positive pregnancy test—and a completely overwhelming trip down the skincare aisle.

When our founder became pregnant, she expected the glow. Instead, she got the breakouts, the melasma, and a mountain of anxiety. Suddenly, her everyday skincare routine felt like a minefield of hidden chemicals, confusing ingredient lists, and conflicting advice. She searched for a dedicated, transparent brand she could completely trust to protect both her skin and her growing baby.

She found a massive gap in the market. So, she decided to build the solution.

New Form was born out of the belief that caring for your skin during pregnancy shouldn't require a biochemistry degree or hours of stressful Googling. We created the skincare we wished existed when we needed it most—so you have one less thing to worry about when you already have the world on your mind.

our philosophy

Pregnancy and postpartum shouldn't mean compromising on results or constantly second-guessing your safety. Our formulation philosophy is built on three strict pillars:

  • Uncompromising Safety

    Every single ingredient is rigorously vetted to be 100% pregnancy and postpartum safe. We are proudly vegan and entirely free of fragrances, parabens, and harsh synthetic chemicals.

  • Stress-Free Simplicity

    We don't believe in 10-step routines. We focus on straightforward, multifunctional formulas that target multiple concerns at once, saving you time, money, and mental energy.

  • Professional Trust

    We don’t just claim to be safe; we prove it. Our products are dermatologist-tested and OBGYN-approved, grounding our clean ingredients in clinical reassurance.

our values

At New Form, these five core values guide every product we make and every conversation we have with our community:

  • Pregnancy Safe

    Your peace of mind is our non-negotiable standard. If an ingredient raises even a shadow of a doubt, it stays out.

  • Simplicity

    Motherhood is complex. Your skincare shouldn't be. We keep our routines intuitive, effective, and easy to navigate.

  • Transparency

    No hidden ingredients, no confusing marketing jargon. We share exactly what goes into our bottles and why.

  • Care

    We treat your skin (and your journey) with the deep empathy, warmth, and respect it deserves.

  • Community

    We are more than a skincare line. We are a space for mothers and mothers-to-be to share, learn, and feel supported through every stage.

our founder

Geraldine is the founder of New Form Skin, a pregnancy skincare brand built for safe, simple self-care. When she became pregnant, she went looking for pregnancy-safe skincare and was surprised to find little beyond stretch mark creams - so she set out to create the brand she couldn't find, one that gives moms peace of mind and a small moment of self-care during a demanding, emotional time. As a mom, she understands the exhaustion. As a founder, she's building a brand rooted in safety, simplicity, and empathy for the motherhood experience.

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